"Selfie" wasn't the top word of 2013 for nothing. The Internet and Smart Phone eras have helped to create a digital culture of sharing and expression, highlighted by uniqueness and individuality. Personalized experiences are all the buzz, so it's no wonder that the same trend is beginning to settle into the interior design industry. Particularly within the hospitality sector, providing guests with a personalized experience can help improve their overall opinion of your hotel or resort and tempt them to return in the future. Give your guests the chance for personalized photo ops wherever possible. For example, encourage "selfie" areas adjacent to newly added design elements or near areas of the hotel that need more foot traffic like the restaurant or bar.
The last thing a guest wants to do on their vacation is downgrade from the quality of living they're accustomed to at home. Gone are the days when uniformity drove the experience, as today's guests are opting for a more natural and home-like feel, rather than the assembly-line monotony that has dominated hotel and resort rooms in the past. Make your units more hospitable and welcoming by alternating layouts, adding unique elements like handmade decor, mixed textures, and unique wall treatments and tiles. Mix and match furniture for extra effect.
If your hotel or resort's lobby still looks like a boring check-in counter, you might not be fully utilizing one of the interior design industry's latest trends that focuses on making guests feel more at-ease and relaxed during their interactions at check-in, check-out and throughout the duration of their stay. Many hospitality leaders have begun the process of transforming their old standard front-desk lobbies into dynamic social spaces, featuring cozy couch seating and comfortable concierge desks. As guests begin their vacation in style and relaxation, front-desk agents can utilize new technology like iPads to handle the arrival and departure procedures. Let your guests start their vacation the moment they arrive when you improve the interior design of your check-in lobby.
Green's the thing! Not only do high-efficiency utilities and appliances help to protect the environment, but they also protect your bank account in the long-run. Guests will appreciate environmentally-friendly designs that incorporate recycled wood, organic materials, natural light, and local and repurposed items like furniture and decor. Utilize shower heads that use less water, and incorporate solar panels where possible. You can impress your guests with environmentally-conscious surroundings, while improving the look and feel of your hotel at the same time. And don't forget, these changes can save you greatly in the longterm.
Especially for hotels and resorts located in areas known for their natural surroundings, another trend that has taken the hospitality industry by storm is blurring the lines between indoor and outdoor spaces. Just like a welcoming and comfortable lobby experience, integrating more natural design elements like indoor waterfalls, wood furnishings, walled gardens, and decorative plant life can help your guest's vacation start the moment they arrive. By creating a seamless transition from outside to inside, your guests will be presented with a more authentic and memorable experience.
With so many hotel and resort brands on the market, as well as the new recent influx of private home rentals, it is as important as ever to allow your interior design elements to tell a unique and engaging story that is representative of your brand. Most guests, particularly millennials, are looking for a vacation experience that is genuine and distinct, so utilize furnishings, colors, and textures that can connect your guest with your particular style and vision that your hotel, resort, and location have to offer.