The Strand Business Lounge

A hotel's lobby is one of the first settings a guest experiences when they arrive for their stay. If you want to make a lasting impression that starts from the moment guests walk through the door, then a welcoming and warm lobby is a must.

Formerly The Breakers North Tower, The Strand Resort is now a standalone oceanfront boutique hotel in the heart of Myrtle Beach. After working with the hotel partner on developing a distinct vision for their newest resort, the focus became creating a more intimate welcome space with vibrant, coastal-inspired accent colors and decor. In order to establish the lobby as a more inviting and elegant space with a lounge atmosphere, we installed intimate seating areas, including U-shaped banquettes, as well as used finishes, materials, and furniture that evokes a tropical, upscale, and sleek vacation destination. Through the juxtaposing of various textures, unique lighting, and and open architectural plan, we were able to create the perfect lobby for The Strand.